Uber, partner of Bed Bath & Beyond

Uber collaborates with Bed Bath & Beyond and buybuy BABY in a vertical market for babies and children within the Uber Eats app, the latest example of retailers and service providers striving to meet demand in the economy bring it to me.

Uber will deliver baby and home products to nearly 120 buybuy BABY stores and over 750 Bed Bath & Beyond stores. According to a PYMNTS study, 52% of consumers have made a retail purchase using an online retail delivery aggregator such as Uber, Instacart and others in the past year.

“We are excited to be able to offer parents and caregivers a simple and convenient way to find everything they need for their family and have it delivered to their doorstep,” said Raj Beri, vice president and global head of grocery and new verticals. the joint announcement.

“Every parent knows the stress of urgently needing diapers, pacifiers, thermometers and more – and we know our new baby and child center will help alleviate some of the stress,” he said. .

The Uber Eats hub for babies and kids features Honest, Yumi, Lalo, Little Spoon, Nyssa, and more. Uber Eats users can tap “Baby” in the search categories or use the baby emoji to find whatever they need.

“This partnership with Uber is a great way to reach new customers and the fact that buybuy BABY was chosen to help launch Uber’s baby and child delivery vertical reflects the brand’s leadership in l ‘welcoming customers to parenthood,’ Bed Bath & Beyond Chief Digital and Interim said Rafeh Masood, brand director.

Related: Uber delivers shopping in Paris in 15 minutes

Last week, Uber expanded its partnership with French grocery chain Carrefour to launch the 15-minute Carrefour Sprint grocery delivery service in Paris.

The delivery drivers will do their shopping in nine small warehouses managed by the French start-up Cajoo, a partner of Carrefour, which has a team of preparers and packers to prepare the orders.