f throw pillows ranging from pop art to quirky designs have been must-have items, especially for those interested in design and home interiors, another home accessory that has also grown is the candle. If you go on social networks – Instagram in particular – you will realize this very quickly.
But like everything else, the candle trend for your home, once limited to names like Karachi Candle Company, has spawned not one but many names, stocked in different spaces and available online or cash on delivery. .
In recent weeks, Meesha Shafi has endorsed Honey, I’m Home candles, and we agree, since each of their candles is special, especially Moonlight Meadows (Night Blooming Jasmine) which brings the beautiful scent of raat ki rani. Since the rise of Honey, I’m Home candles and after trying many other brands, the crown belonged to Honey, I’m Home.
But when we stumbled across Jugnu Brand (@jugnucandle) on Instagram, we found our dedicated purchase of Honey I’m Home questioned.
Let’s look at some facts first. They deliver across Pakistan and stock, for personal experience, in a number of places including @pithpk, @ensemblehomepk, @springspk, @objectpk1 and @floccoffee.
The candles are made in Pakistan with a blend of 100% natural soy wax, according to Jugnu. The brand describes its product as “premium retro-inspired soy candles,” and when it comes to something retro, we’re in. There are other good brands of candles, but Jugnu has tapped into memory, nostalgia and pop art.
For example, they have a series of collections named after famous Pakistani songs. And each candle also tells you what scent such a candle contains. You can find a ‘Sar Kiye Yeh Pahar’ labeled candle (named after the pioneering song from the Strings’ second album, Strings Volume II) that will last 20 hours, offering notes of sandalwood and cherry blossom. Strings canceled it as a group after more than three decades, but this song will always remain a pioneering pop song at a time when pop music was emerging many moons ago in Pakistan.
‘Sar Kiye’ is an example. Another is a candle called ‘Albela Rahi’ offering the scent of cranberry woods. These candles include lots of scent details which are described under the title so you get an idea of what the actual scent will be like. Another major pop song also made the cut for pioneering band Vital Signs. Named after the song ‘Sanwali Saloni Mehbooba’, this particular candle falls under the scent of freshly brewed coffee with a clear definition of the other ingredients as well.
Once you find their Instagram page, rest assured that it will be hard to move on to others. Plus, they’re pop art candles, so even when you run out of wax and the wick is finished, you can keep the jar as a collectible. The approval of a candle depends on what the scent would be because of the five senses (sight, hearing, smell, taste and touch), smell is, according to research, the most strong, and given that, if you want to drown out the smell of monsoon leaks, floods, or smells that trigger some form of trauma, try Jugnu. Our favorite songs, wrapped in organic candles, because a scent is a pretty good anti-trigger.
They have a huge collection of candles, with various scents, so you can order just one and try it out and see if you like it. And when the wallet allows it, buy another one.