Ian’s contract with Ogie contains a ‘reincarnation’ clause
Ian Veneracion in the video for his self-produced single “Ninuno”.
If at any point one of us becomes dissatisfied, we don’t have to force it,” Ian Veneracion said of his relationship as an artist with talent manager Ogie Alcasid.
He added that his contract with Ogie’s A Team Philippines, a talent and event management group, is “made of friendship”, meaning it is relaxed and less formal. “Our contract states that when I reincarnate, I will still be his talent,” Ian joked. “Seriously, the desire to work with each other is mutual.”
Ian is celebrating his 40th year in the industry this year. Ogie said he sees his company being able to help Ian in the latter’s plan to break into the local music scene. “Acting in films and on television, Ian can do it even while sleeping, but it is in music that we intend to help him achieve his dreams,” Ogie said during a recent media gathering.
Very encouraging
Ian said he appreciated Ogie’s gesture of producing his past shows, such as “Ian in Color”, “Pajamajam” and “Virtually Yours: Kilabotitos” (featuring Ogie). “I was flattered that Ogie, an accomplished singer-songwriter, believed in me and spent the money to produce a gig for me. I really felt the warmth, acceptance and confidence that which is hard to get in this industry,” added Ian, who produced and recently released a single titled “Ninuno.”
So far, there have never been any clashes or disagreements between him and his talent management, Ian said. “They are very supportive. For example, I thought of a concept for a concert, they will find the right sponsors, the right place and will help me with everything. That’s the kind of support I get,” beamed Ian. “As far as my acting career is concerned, I decide. I’m not really picky with projects. I just prefer to work with friends.
Ian recently finished recording an action series, ‘A Love to Kill’ by Lester Pimentel, which is set to air on Netflix.
When asked to describe Ogie as a manager, Ian said he never discusses work with Ogie and only talks about music at length with him. “We also talk about golf. I see him as a friend. When it comes to work-related things, I talk to the A-team people,” he explained.

Ian Veneracion
Open to options
For Ian, the possibilities are endless, “especially now that we have access to more platforms. For example, we can now make films or programs even if we do not yet know where to project them. As I’ve never tied myself exclusively to one particular network — I go there by project — I’m open to all options, to working with artists I’ve never worked with before,” he said. He specifies. “Because the landscape is changing, many unusual partnerships are forming, often with companies or groups that you never imagined would collaborate with you in the past.”
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